To kick off a new tourism campaign, focused on highlighting the abundance of diverse farmers’ markets in the province, I crafted a new brand identity for the BC Association of Farmers’ Markets. The visuals balance between professional, homemade, and rustic to be useable and confident without losing the local DIY charm of the markets themselves. Since launching, I’ve continued to design the campaign’s brochures which are distributed province-wide.
See the project in action and web designs on the campaign site.