Logo design, featuring custom lettering
Trifold brochure design for the Kootenay Rockies region
Inline logo design
Brand colour palette
Brand typography hierarchy
Market produce illustrations I created to accentuate designs without photography
To launch the program, I designed a comprehensive website that's easy, professional, and comfortable

BC Farmers’ Market Trail

To kick off a new tourism campaign, focused on highlighting the abundance of diverse farmers’ markets in the province, I crafted a new brand identity for the BC Association of Farmers’ Markets. The visuals balance between professional, homemade, and rustic to be useable and confident without losing the local DIY charm of the markets themselves. Since launching, I’ve continued to design the campaign’s brochures which are distributed province-wide.

See the project in action and web designs on the campaign site.