Brewery and the Beast

Another fantastic opportunity working with 17 Black events. Brewery and the Beast had stepped up its offering from a rough-around-the-edges backyard BBQ feeling, into a showcase of the best culinary players in its respective communities. The brand had lost its focus and was sliding into some trendy territory that wouldn’t hold up to the legacy of this series. So I jumped in with the team to build a whole new toolkit of elements that’s dynamic and easy to apply to any format while staying consistent. In between the ’22 and ’23 seasons they rebuilt their whole website from this toolkit with no consulting needed from me and it’s a perfect extension of the brand – that’s the biggest win in my book.