The Tofino wordmark was the only element carried over from their earlier brand
Heading typography was designed to be set at varying alignments within a block to give a unique pace and rhythm
A series of textured edge patterns I created, used to frame or crop an image
This badge was designed to mark products and experiences that are authentically from the region
Raindrops texture seamless pattern
Cedar Bark texture seamless pattern
Surf wax crust texture seamless pattern
The home page landing experience of after my site-wide redesign

Tourism Tofino

Tourism Tofino needed a quick refresh to their brand in order to better reflect the real experiences of the region. A rich, subdued colour palette, nature-inspired textures, and a suite of contemporary typography brought the whole look together.